For the price of a coffee and bagel every month, you can have data at your fingertips that will help you answer the following questions:

- Are my social media efforts working?

- How are people finding me through Google?

- What keywords are people searching when they land on my page?

- What demographics of people are accessing my website?

- How much time are they spending there?

- Are they taking the action I want them to take?

And if you have an e-commerce site, you'll be able to answer:

- Am I getting a return on my ad investment?

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And SO much more...