What web design agencies don't want you to know
When you engage a web design company you anticipate receiving service, creativity, and expertise. However, a common dilemma you might encounter is whether it's necessary to pay a retainer fee. Some companies advocate for retainers to handle tasks under the guise of providing continuous support and value. Yet many of these tasks are simple, require minimal time, and could be billed on an as-needed basis instead. So the question is - Is a retainer merely an unnecessary financial burden?
Understanding Retainers
A retainer is an initial payment made to secure ongoing services from a web design company. The concept behind it is to grant you priority access to the company's team for updates, maintenance, or adjustments to your website whenever required. Typically the retainer encompasses a predetermined number of hours per month even if those hours are not fully utilized.
In theory, this arrangement seems beneficial, however, in reality, retainers can potentially strain your finances—especially when the tasks being billed for are small and infrequent.
Here are some typical tasks that agencies commonly include in a retainer fee:
Updating Content: Making text changes, swapping images, or adjusting content are modifications that can be done really easily.
Basic SEO Tweaks: Making SEO adjustments such as editing meta tags, or adding keywords is often considered part of a monthly retainer even though these tasks require minimal time.
Plugin Updates and Maintenance: Running routine plugin updates is generally automated and requires little manual intervention.
Monitoring Security: Many security tools operate automatically, sending alerts without needing human input.
Although these services are essential, they are generally uncomplicated and they may not justify a recurring retainer. Hiring someone on an as-needed basis or using cost-effective tools could achieve similar results at a lower expense.
Reasons Behind Agencies Promoting Retainers
Retainers offer agencies income streams, which is a primary incentive for them. However, from the client's viewpoint retainers often lack value proposition. Monthly retainers lock you in with a fixed fee even if you're not fully utilizing the agency's time. They help agencies reduce risks but can put the burden on clients who may not receive the value they're paying for.
Instances Where Retainers Might Be Beneficial
There are situations where retainers may be a good option;
Ongoing Projects: If you’re continuously rolling out updates, features, or campaigns, a retainer might provide cost savings and ensure you have dedicated resources.
Frequent Support Requirements: If your website requires constant adjustments or you have complex technical needs, a retainer can help maintain stability and ensure quick response times.
Complex E-Commerce Platforms: High-traffic websites with multiple integrations and sales features may benefit from continuous monitoring and optimization.
In these cases, retainers offer peace of mind and reliable service, however, if your needs are minimal, opting for a retainer might be a bit much.
Options Besides Retainers
Instead of a retainer, consider these alternatives;
Pay As You Go: Many agencies offer billing or task-based pricing. You only pay for the work you require which can be more cost effective.
Project-Based Pricing: If you have a list of tasks, a project-based fee can offer cost certainty without long-term commitments.
Maintenance Packages: Some companies provide maintenance plans that are more budget-friendly than retainers covering essential updates and monitoring.
How to Determine if a Retainer Is for You
Before agreeing to a retainer evaluate your needs. Ask yourself;
1. How frequently do you expect to need updates or modifications?
2. Are the tasks you require simple or complex?
3. Would a pay-as-you-go approach or one-time charges be more budget-friendly?
Do not hesitate to question the agency's retainer proposal. Ask for a breakdown of what's included and assess whether those services match your needs.
In Conclusion
Retainers can be a convenient way to secure ongoing support from a web design agency but they may not always be essential. For businesses, they could turn into recurring expenses, for minimal services that could easily be handled on an as-needed basis. Before you decide on a retainer make sure to assess your needs and consider options. This approach might help you save money without compromising on the quality of assistance you need.
At ZHOOSH, our retainer packages are designed to keep your brand fresh and engaging without breaking the bank. From crafting compelling monthly email campaigns to updating your website, and creating impactful blog posts, we tailor our services to meet your specific needs. With our reasonable rates, you'll not only stay within budget but also see real value and results that elevate your brand. Meet with us to learn more about how we can work together with you!
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