Often times business owners say, “If I can just have a pretty looking website, that'll be good.” So they either go onto a do-it-yourself platform and make something that’s visually appealing or they'll hire somebody for cheap to do it for them.
Although aesthetics are a great start, it’s not what makes your website look professional. There’s a logical element that requires much thought and organization of information… working largely with both sides of the brain. The best, and most effective, websites offer visual cues and catchy copy to keep the users engaged. Remember, the longer they stay on your website, the higher the probability they will convert to a client.
Here are a few questions to ask yourself when creating a well-thought-out website:
WHAT MAKES YOU UNIQUE?
Understanding how you differentiate from your competitors will be your biggest asset. It’ll help you narrow your target audience and allow you to focus on bringing in the types of clients you want to work with.
WHY DO PEOPLE NEED YOUR SERVICES?
Delving into Maslow's Hierarchy of Needs is a good way of identifying why people need you. The further down the pyramid you can go, the better.
Additionally, most sales professionals recommend focusing on the "pain, fear, gain". What do you find most of your client's pain points to be? What do they fear? What will they gain by working with you?
Your website is your #1 sales tool... use it as such! Remember to use content that will have people asking, "Tell me more!".
WHO ARE YOU?
A website that sparks an emotional connection with your audience will be one that will work best for your business. Despite what you may hear, people still crave the personal connection when working with others. Adding photos of you and your team will help people feel like they already know you before they walk in the door. How great is that?!
WHAT DO OTHERS SAY ABOUT YOU?
Did you know your website helps you build trust and credibility with your clients? Adding testimonials and reviews are a great way to do that! If you’re in an industry where testimonials are not permitted, think about other ways that you can show that you’re good at what you do and you know what you’re doing.
Your website is the first impression most people will get of your business. If you have bad copy and grainy photos, not only will your opportunity to woo your new client be lost, you also lose the opportunity to create trust and accountability. We have seen our clients increase their profits by 25% in the first couple of months and 50% within a year later! If you make the initial investment to have all of the elements for a beautiful, well-thought-out website, it’ll pay for itself in a few short months. It's definitely worth the investment!
If you need help putting together your website strategy and want somebody you can trust, contact Denise Foy at ZHOOSH. She has 20+ years of experience in Consulting and takes an immense amount of pride tying together the logical components with the design elements to make your website efficient and functional for your business to succeed.